Kinetiq
Designing a Digital Experience that Makes Mobility Solutions Easier to Discover
Designing a Digital Experience that Makes Mobility Solutions Easier to Discover
Kinetiq provides orthopedic boots, AFOs, braces, and mobility solutions that help individuals regain independence and improve everyday movement. With a broad product portfolio serving patients, caregivers, clinicians, and distributors, the challenge was creating a digital experience that made finding the right solution simple, accessible, and trustworthy.
Kinetiq's product range had grown significantly over time, making it increasingly difficult for different user groups to navigate. Patients needed clear guidance without overwhelming medical terminology, while clinicians and dealers required quick access to detailed specifications, sizing information, and product comparisons. The existing experience lacked a structured product hierarchy, making discovery, evaluation, and decision-making more time-consuming than necessary.
Research-Driven Product Discovery:
We studied how clinicians, caregivers, and patients searched for orthopedic products and identified the information they relied on before making decisions. These insights shaped the navigation, product categorization, and content hierarchy.
Simplified Information Architecture:
We restructured the entire product ecosystem around real user needs rather than internal product classifications. Filters, categories, and product pages were redesigned to reduce search effort while making technical information easy to understand.
Accessible Interface Design:
The interface focused on clarity, readability, and accessibility. Visual hierarchy, consistent components, and structured product layouts enabled users to compare products confidently while ensuring the experience remained approachable for non-clinical users.
Every interaction was designed to reduce friction during product discovery while helping users quickly understand which mobility solution best matched their needs.
Smart Product Categorization
Products organized around mobility needs, conditions, and support levels rather than complex technical groupings.
Rich Product Information
Comprehensive product pages with specifications, sizing guides, indications, features, and downloadable resources.
Advanced Search & Filtering
Quickly narrow products using condition, body part, support type, size, and clinical requirements.
Distributor & Dealer Experience
Easy access to catalogs, ordering information, and product documentation for business partners and healthcare providers.
OUTCOMES
A clearer product structure and simplified navigation created a more efficient experience for patients, caregivers, and healthcare professionals.
35%
Faster Product Discovery:
Reduced the time required to find suitable orthopedic products through intuitive navigation, structured categories, and advanced filtering.
2x
Quicker Product Comparison
Standardized specifications and consistent product layouts enabled users to compare products more efficiently and make informed decisions.
100+
Reusable Design Components
Developed a scalable design system with over 100 reusable UI components, enabling faster product launches and a consistent user experience across the platform.
Designing for healthcare products extends beyond creating attractive interfaces. It requires balancing clinical accuracy with simplicity, ensuring every user—from patients seeking independence to clinicians recommending solutions—can confidently find the right product. By combining research, accessibility, and scalable design systems, we helped Kinetiq create a digital experience that supports better mobility decisions for everyone..
Senior care
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